1. General Statement:
We respect your privacy and are committed to protecting it. This
privacy statement explains our policies and practices regarding
online customer information. It is through this disclosure that we
intend to provide you with a level of comfort and confidence in
how we collect, use, and safeguard personal and other information
we collect or that you provide through this website, and how you
can contact us if you have any questions or concerns. It is our
sincere hope that by explaining our data handling practices we
will develop a trusting and long-lasting relationship with you. By
using the site, you agree to the terms of this privacy statement.
2. Information About Our Organization and Website and General Data Collection Practices:
This Privacy Statement applies to transitupfits.com and vanity URL
Ford.com/transitupfits (collectively referenced herein as
"transitupfits.com", "site" and "website"). transitupfits.com is
administered by a third-party vendor on behalf of Ford Motor
Company, Marketing, Sales and Service Division, 16800 Executive
Plaza Drive, Dearborn, MI 48126.
The business purpose of this website is to provide you the opportunity to view available third-party upfits for the Ford Transit and Ford Transit Connect, and create and save configurations.
For added convenience, a select set of site features are accessible from mobile tablet devices as a mobile-optimized web experience. On other smart devices, these site features may be limited in functionality.
Online Tracking Information
When you visit this site analytics providers may collect information about your online activity over time and across websites.
Because there is not yet a common understanding of how to interpret web browser-based "Do Not Track" ("DNT") signals other than cookies, Ford Motor Company does not currently respond to undefined "DNT" signals to its US websites.
Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some functions or services on our sites.
See Sections 5 and 7 for more information.
3. Personally Identifiable Information We Collect From You:
When you visit transitupfits.com we will not collect any
personally identifiable information about you unless you provide
it to us voluntarily. For purposes of this Privacy Statement,
personally identifiable information is information that identifies
you as an individual such as your name, street address, telephone
number, and email address. If you opt not to provide us with
personally identifiable information you can still access our
website, however you will be unable to email yourself a
configuration or a reminder to visit the site on a wired device or
tablet, or receive marketing or promotional materials including
Our primary goal in collecting personally identifiable information from you when you visit transitupfits.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features.
See Section 12 regarding links to third-party sites, including widgets.
4. How We Use the Personally Identifiable Information We Collect:
Personally identifiable information collected on transitupfits.com may be used to:
5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:
transitupfits.com collects other "non-personally identifiable
information" from site visitors. This means that we do not track
these items on an individual basis that identifies the site
visitor, but rather gather and collect this information on an
aggregate or anonymous basis that includes all site visitors.
Non-personally identifiable information includes tracking the site
pages that are visited or the amount of time spent on our site.
If you visit this site using a mobile device, we collect additional non-personally identifiable information which may include the type/model of the mobile device viewing the site and the mobile device's service provider and operating system.
Our primary goal in collecting non-personally identifiable information from you is to be able to perform site metrics that allow us to improve the functionality of the website.
We may use session and persistent "cookies," session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as Google Analytics) to collect aggregate or other non-personally identifiable information about site visitors. An explanation on collection methods and how they work is included in Section 7 - Methods to Collect Information, below.
6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:
Non-Personally identifiable information collected on transitupfits.com may be used to:
transitupfits.com utilizes non-personally identifiable information for the purpose of performing analytics on the user's experience while visiting this site. This analysis:
7. Methods to Collect Information:
A "cookie" is a small text file that helps us in many ways to make
your visit to our website more enjoyable and meaningful to you. For
example, cookies avoid you having to log in every time you come
back to one of our websites. They also allow us to tailor a website
or advertisement to better match your interests and preferences.
There are a couple different types of cookies.
A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever.
A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.
This site may use third-party click tracking analytics tools (such as Google Analytics) to capture clickthrough statistics. These parties may collect information about your use of the site and across different sites and mobile apps, and across devices over time.
transitupfits.com may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader's experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.
This website may generate a "session log" when you visit our site. We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came, the website that referred you, the pages you visited and the date and time of those visits.
This site may provide visitors the opportunity to integrate with third-party social media sites, and transitupfits.com may track on an aggregate level things like the number of items "liked" on this site, or items on this site that you choose to share with a third-party social media site.
8. Sharing Your Information:
transitupfits.com does not share, sell, or rent personally
identifiable information with independent companies for their own
use without providing you a choice.
Personally identifiable information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services.
We may share personally identifiable information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.
Personally identifiable information that you provide to transitupfits.com may be shared with our authorized dealers. This is necessary, such as, in order to honor your request for a price quote on a vehicle or in order to provide a dealer with information for purposes of contacting you in their regular course of business. The dealer is not restricted by transitupfits.com in their use of your data.
We may share personally identifiable information with vendors, contractors or partners in the normal course of business. Vendors, contractors or partners of transitupfits.com who have access to your personally identifiable information in connection with providing services for transitupfits.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for transitupfits.com.
Site metrics for transitupfits.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates.
transitupfits.com will disclose your personally identifiable information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the site; (b) protect and defend the rights or property of Ford Motor Company, its affiliates or this site; or (c) act under exigent circumstances to protect the personal safety of Ford Motor Company or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law.
9. Access To and Control Over the Use of Your Information:
To correct or update your personally identifiable information
contact us at
so that we may be able to process your changes. transitupfits.com
will use reasonable efforts to correct any factual inaccuracies in
The scope of access available for this request is for information stored in the database that holds the data for transitupfits.com. Any personally identifiable information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.
10. Security of Your Information:
Safeguarding information of visitors to our website is important to
us. While no systems, applications or websites are 100% secure, we
use systems, policies and procedures to maintain accuracy of
information and to protect information from loss, misuse or
When you send personally identifiable information, such as email address or telephone numbers, to transitupfits.com we use technologies such as "Secure Socket Layers" (SSL) or "Transport Layer Security" (TLS) to protect your data. SSL and TLS are encryption technologies that helps safeguard your personally identifiable information against misuse by unauthorized individuals.
Vendors, contractors or partners of transitupfits.com who have access to your personally identifiable information in connection with providing services for transitupfits.com are required to keep the information confidential.
Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for transitupfits.com.
11. Processing of Personal Data:
By visiting this site and by providing your personally identifiable
information to us, you understand and consent to the collection,
use, processing, transfer, and disclosure of your personally
identifiable and non-personally identifiable information globally
--- including to the United States - in accordance with this
Privacy Statement. Therefore, by visiting this site and by
providing such information, you consent to the transfer of such
information across country borders, and to the use, processing, and
disclosure of such information in global locations. Your consent
shall be deemed to include your consent to transfer of the
personally identifiable or non-personally identifiable information
to locations that may have different levels of privacy protection
than in your own country.
12. Links to Other Sites:
transitupfits.com provides links to other websites. We encourage
you to review the privacy statements of all sites that you visit,
including those whose links are provided so that you can understand
how those sites collect, use and share your information.
transitupfits.com is not responsible for the privacy statements,
content or data handling practices on other websites.
13. Children's Privacy:
transitupfits.com does not knowingly intend to collect personally
identifiable information from children under 13 years of age.
If a child has provided us with personally identifiable information a parent or guardian of that child may contact us at phone number or mailing address listed in section 14 if they want this information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information for transitupfits.com.
14. Contacting Us:
If you have any questions, comments or concerns about this online
privacy statement for transitupfits.com, transitupfits.com privacy
practices, or have any questions regarding the contents of this
website please contact us at
transitupfits.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. transitupfits.com will be happy to respond to your questions and comments.
15. Privacy Statement Effective Date and Revision Days:
Occasionally we may update the privacy statement for
transitupfits.com in order to reflect any changes to the website or
our privacy practices. If we update this statement, the new
statement will be posted to the website ten (10) days prior to the
changes taking effect.
The effective date of this privacy statement is 12/15/2015.